The Drop Up

on

Kicks. Hits. NYC.

The Drop Up Experience brings B/R Kicks fans the most elite sneakerhead experience out there. See you on Friday, December 7th for…

AT THE DROP UP:

  • UBIQLAB x Drop Up Masterclass (UBIQLAB Master Class is by invitation only, but during each day session 1 attendee will be randomly selected to receive a VIP pass to attend. No purchase necessary. All ages.)
  • Drop Up After Dark VIP Party and Sheck Wes Concert (After Dark Party is by invitation only, but during each day session 5 attendees will be randomly selected to receive a VIP pass to attend. No purchase necessary. Must be 21+.)
  • Drop Up x MACHE DIY Kicks Customization Studio (Open to all guests. Classes held throughout sessions all day. Bring your kicks to customize)
  • #NBATWITTER Social Photo Op Series
  • ADIDAS Laceless Kicks Reveal
  • Levi’s® Jean Lay Style Studio: Find the perfect denim style for any sneaker silhouette.
  • Levi's® x B/R Kicks “Grailed Locker” giveaways.
  • Evolution of Kicks Museum Installation
  • B/R Kicks Merch Store + Customization Studio
  • Drop Up x Knowlita Limited Edition Merch and Customization
  • JOYA Kicks Sneaker Scent Lab
  • B/R Kicks Cobbler Shop Sneaker Cleaning Station

RSVP

View Purchase Conditions

Time slots for The Drop Up will be filled on a first-come, first serve basis and access is FREE for registered consumers with the B/R app downloaded on their mobile devices. Each session will have a hard start and stop time, with sneaker customization & on-site activations available during each session for a select quantity of guests.

Download the B/R App for all your sports & culture news here: https://bleacherreport.com/mobile

B/R Kicks Filming Notice
Bleacher Report, Inc. (“B/R”) is videotaping and capturing still photography at the Event.  By attending the Event, you expressly grant B/R, its sponsors and licensees each the unrestricted, irrevocable right to use Your name, image, likeness and/or voice in connection with any live or recorded transmission or reproduction of the Event, and/or in any promotional or marketing and/or other materials promoting the Event, B/R or any of the Event’s sponsors, in any medium in perpetuity, worldwide, without any compensation or notice to You.

Liability Release/Event Policies
You voluntarily assume all risk and danger of personal injury, property damage and any loss incidental to attending the Event.  You release B/R, its parents, sponsors and affiliates from any liability for injuries, loss or damage to you or your property related to or arising out of the Event or your presence at the Event.  Your registration is not transferable and is a revocable license.  B/R reserves the right to deny entry or expel any person whose presence or conduct is deemed objectionable to B/R in its sole discretion.  Event and artist performances date and time are subject to change.

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