Piper Jaffray released "Taking Stock With Teens," its semiannual survey of teen spending habits.
The report showed that teens are spending more on food and video games
than on anything else but are continuing to drive growth in athletic
wear.
The '90s logo and streetwear craze hasn't faded.
Tommy Hilfiger, Supreme, Calvin Klein, and Champion continue to rise in
popularity among these young shoppers.
The survey
targeted 6,000 teens across the United States, with an average age of
16. Here are their 10 favorite apparel brands:
10. Urban Outfitters
9. Vans
8. Ralph Lauren
7. H&M
6. Hollister
5. PacSun
4. Forever 21
3. Adidas
While Adidas continues to be a leading brand for teens, it gained share from its competitors in the most recent Piper Jaffray survey.
The company has been doubling down on the US market in recent years and
has seen positive results because of this, capturing more market share
and reporting 30-40% gains.
Read more about Adidas' growth in Business Insider's recent interview with CEO Kasper Rorsted here.
Comments
Post a Comment