Return – recycle – reborn. Be part of the Re-Generation.
In 2012, adidas launched ‘Sustainable Footprint’, a voluntary
take-back-and-recycle program – the first of its kind in Brazil. This
initiative in the Brazilian sports industry was only just the beginning
of our take back journey globally, which is continuing to expand its
consumer reach. Following further pilot Take Back programs in Canada in
2016, we launched a Take Back program as a pilot in nine adidas stores
in New York City, Los Angeles, Paris and London the year after.
The programs aim to raise consumer awareness of what happens to products
at the end of their life. We then support their desire for corrective
action by providing them a way to give old clothes and footwear (of any
brand) a second life.
To find out more, please visit our website: http://a.did.as/6007DNlHv
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