Although Billionaire Boys Club is currently based in the US, it’s always boasted strong ties to Japan. Upon its inception, Pharrell‘s brand was originally produced in Japan — on Bape
t-shirts, as Skateboard P is close friends with Bape founder Nigo. Now,
they’re nodding to the important part Japan and Japanese culture played
in their genesis with a special pair of adidas NMD
HUs, set to accompany the nautical-inspired white/red/blue/yellow pairs
that are dropping on the 20th. Exclusive to BBC Japan, the limited
sneakers feature a whimsical pink and navy striped colorway, with
special details arriving via the Japanese kanji details on each shoe
that when translated spell out “Heart” and “Mind,” a clever nod to the
brand’s iconic slogan. The look is then completed with a thick white
Boost midsole, white flecked laces, and navy detailing on the midfoot
cage, midsole blocks, and chunky outsole. Look for the special pink/blue
adidas shoes
to release alongside the rest of the BBC collection on the 20th — but
don’t expect to get a pair unless you’re lucky enough to be by a BBC
flagship store.
adidas NMD Hu BBC
Release Date: October 20, 2018
$250
Color: Cloud White/Scarlet/Blue
Style Code: BB9544
Pharrell x BBC x adidas NMD Hu
Release Date: October 20, 2018
$250
Style Code: G26277
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