Leading sneaker retailer and retail brand Sneakersnstuff unveil the
release of the Yung-1 sneaker pack in Grey and Purple with adidas
Originals, available starting on October 13, 2018 globally.
To capture the aesthetic of their upcoming release, Sneakersnstuff
enlisted legendary artist and Parliament- Funkadelic collective lead
vocalist George Clinton. For no other reason than having a huge
admiration for the style icon, Sneakersnstuff collaborated with
photographer Shaniqwa Jarvis in New York City to capture the colorful
adaptation of the sneaker in motion.
George Clinton is the mastermind behind musical collectives Parliament –
Funkadelic. He is considered one of the most influential people in
music and is one of the most sampled artists of all time. Dr Dre, Snoop
Dogg, D’Angelo, Childish Gambino, Tupac, Kendrick Lamar, The Red Hot
Chili Peppers, Prince and Outkast are some of the artists that Clinton
has been sampled by or has directly produced music for. In 1997, Prince
inducted Parliament and Funkadelic into the Rock and Roll Hall of Fame.
Clinton just released a new album “Medicaid Fraud Dogg” and has been
touring since the 1950’s and has just announced his pending retirement
next year at the age of 77.
“For Sneakersntuff working with Mr. Clinton seemed like an obvious
choice for the Yung-1 campaign being that Clinton’s influence on young
artists is as relevant and impactful today as it’s ever been.
Additionally, the entire ethos of Parliament-Funkadelic is about
creativity and inclusivity – it’s a lifestyle that everyone is welcome
to - a mantra that lines up with SNS’s ideology as a brand.” - Erik
Fagerlind and Peter Jansson, Founders, Sneakersnstuff
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