In this episode… adidas have challenged the boys to launch their new Adicolor range with an iconic lookbook.
PAQ go head-to-head to see who can conceptualise and create the best lookbook image for the Adicolor tracksuits they are given.
To kick off 2018 with a bang, the boys take on a challenge from adidas
to create iconic imagery to launch their new Adicolor range. 4 colours, 4
boys: they each have to decide what their colour represents to them
before conceptualising the perfect image to be shot by the official PAQ
photographer, Josh Meeks-Rayvon (Young Meeks). From underwater studios
to racetrack burnouts, the boys pull out all the stops on this one.
The guys' final photos are judged by a panel of adidas ambassadors:
singer-songwriter Raye, photographer Ashley Verse and music producer
Steel Banglez.
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