Over the past few years, sneaker brands have been
doing their best to give customers a fair shot at some of the most
coveted releases when they hit the web. Apps like Nike SNKRS and Adidas Confirmed
have been met with mixed reviews, and, despite all of the efforts to
stop them, bots have continued to find a way to scoop up many of
the pairs, leaving potential buyers holding the dreaded "L." According
to Yeezy Mafia, Adidas is set to launch a revamped procedure in the near future intended to combat this issue.
In an effort to slow bots from copping all of the pairs the next time sneakers like a Kanye West or Pharrell
collaboration drops, users will be asked to create a verified Adidas
account that will use an SMS verification system before purchase. While
this seems to be a positive re-tooling in theory, savvy resellers have
found ways around these methods in the past, so it's implementation
doesn't guarantee anything. However, adding another hurdle before
getting to checkout could still help level the playing field on release
day.
There is currently no official word from Adidas on when it will be
implementing this new system. The brand has not responded to Sole
Collector's request for comment.
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