During the 2018 FIFA World Cup, creativity goes beyond the pitch. Across
every aspect of sport culture, Creativity is the Answer. http://a.did.as/WorldCupFinal
Creators from London, Los Angeles, Tokyo, Paris, Shanghai, New York and
host city Moscow have come together to help shape the narrative.
Athletes, musicians, artists, filmmakers and adidas to make a first-ever
open-sourced campaign and real-time pulse of the World Cup. Together,
the world proves creativity is the difference-maker in an athlete’s
game, life and world.
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