ADIDAS WELCOMES TRAE YOUNG & LONNIE WALKER IV TO ITS BASKETBALL FAMILY
NEW YORK (June 19, 2018) – Two
of the NBA’s most sought-after lottery picks Trae Young and Lonnie
Walker IV today chose to join adidas Basketball and help create the
future of the game. The newest members of the hoops family will each
bring their one-of-a-kind game and personality to the most progressive
footwear and apparel basketball brand in the world.
After
seasons of holding down highlight reels, Trae and Lonnie are both
heralded for their elite skillset and creativity on-court. Their path to
the NBA started with loyalty to family and community and further
solidified by their character, passion and dedication to the game.
Trae
and Lonnie will play an instrumental role in driving performance
insights, in addition to creating deeper connections within basketball
communities across the globe. They will also be featured in upcoming
brand campaigns and activations.
Player Profiles:
Trae Young
Humble
and hungry. This family-oriented freshman took the nation by storm his
first year at Oklahoma, becoming the first player in NCAA history to
lead the nation in both points (27.4) and assists (8.7) per game. Trae
may be quiet off the court but certainly makes noise when he laces up.
He’s an electric player who creates with finesse, sharp-shooting and
dynamic handles, looking to redefine the game on his own terms.
Lonnie Walker IV
Raw
talent. Lonnie quickly made a name for himself in his freshman year at
Miami with dominating feats of athleticism. He’s a leave you in the
dust, head above the rim type of showstopper. With the game on the line,
Lonnie is going to be his opponent’s worst nightmare and take matters
into his own hands. Explosive scoring, unrivaled work ethic and
creativity in the paint is what will elevate Walker to the next level.
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