Sport Specific Comfort and Support Precisely Tuned for Running with Digital Light Synthesis
Available on adidas.com Feb. 17
Los Angeles, Calif., Feb. 12, 2018 –
adidas announces the Feb. 17 release of the AlphaEDGE 4D LTD, a
running silhouette that blurs the line between performance and
streetwear created using athlete data driven design.
Ensuring
adidas fans and running enthusiasts have fair, safe access to this
limited high-performance shoe, the AlphaEDGE 4D LTD (in core black,
grey, aero and ash green) is first available for reservation for $300
using the adidas App with pick up on Feb. 17 at adidas’ Santa Monica and Culver City stores.
Customers in the Los Angeles area will need to download the adidas App
and sign up to participate in the drop between Feb. 12 and Feb. 15 at
12 p.m. PT. Reservations for store pick up will be confirmed on a first
come, first served basis once the reservations window opens later this
week. Much like adidas Confirmed, the adidas App will provide push notifications alerting users when the reservations window has officially opened.
Limited pairs will also be available on adidas.com and in three retail locations across the Los Angeles area including Nice Kicks, Bait and Undefeated starting Feb. 17.
The
AlphaEDGE 4D LTD is the product of adidas’ partnership with CARBON, an
authoritative force in both design and technology. Together with
CARBON—and the firm’s Digital Light Synthesis technology—adidas uniquely
crafts the midsole of each 4D shoe, harnessing light and oxygen to
pioneering results. Using this breakthrough technique, adidas is able
to create midsoles that are specifically tuned to provide superior,
controlled energy return. This innovative process signals the future
of manufacturing, through which, at some point, adidas footwear will be
able to be produced, bespoke to the individual needs of each athlete’s
foot.
The adidas App
is currently available for download in the Apple App and Google Play
stores and is compatible with most Apple devices running iOS 9 or higher
and with Android devices running with Android 5.0 or higher. In order
to participate in this week’s AlphaEDGE 4D LTD reservation, it is
recommended that current adidas App users update to the latest available
version from the Apple App and Google Play stores.
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