With the Ultra Boost being called the greatest running shoe adidas has
every made, we took it upon ourselves to visit our friends over in
Herzogenaurach, Germany at the adidas headquarters in hopes to find out
more on what goes into making the "greatest" running shoe. Finding out
for ourselves how much truth there was to the claim. Joined by Adrian
Leek, General Manager of running; Angus Wardlaw, director of Futures in
running; and Ben Herath, Vice President of running footwear design, we
quickly learned that there were many parts in making the Ultra Boost a
reality. From using technologies found in the aeronautical industry, the
anatomical study of foot shapes, down to testing in the Black Forest
with a kooky Germany family that's infatuated with running -- racking up
1000 kms of run time a week. Offering 20% more boost response than
previous iterations, the Ultra Boost has a variable zone Primeknit upper
joined with a newly developed TORSION system and Stretch Web outsole.
Comments
Post a Comment