CEO John McPheters Breaks Down Stadium Goods' Origin

Complex's web series Blueprint is a time capsule for the origin stories of this generation's greatest entrepreneurs, artists, thought leaders, etc.

The latest episode features Stadium Goods' own CEO/Co-Founder John McPheters, who speaks candidly with Complex's Editor-in-chief Noah Callahan-Bever about his journey, founding the leading sneaker marketplace, and plans for the future.

McPheters is very candid at moments, especially when discussing early missteps in his business – namely expectations for in-store sales at SG's Soho, NYC brick-and-mortar location.

There's rules to this sneaker game, and Stadium Goods is rewriting the manual. Click play below to get some business lessons from John McPheters.