The Kanye Effect – Episode 4: Yeezy's Mastery of the Media

From "George Bush doesn't care about black people" to his brand new "Famous" video, Mr. West's relationship with the media has always shaped his career

Welcome back to The Kanye Effect, our six-week digital miniseries exploring the many ways the hip-hop visionary has changed the game. Episode 4, "Media," features commentary from DJ Clue, Nico & VinzYouHeardThatNew's Low Key, Alvin Blanco from Hip-Hop Wired and's Zach Dionne. You'll also get perspective from Kanye West himself, via the Fuse vault.

Watch above to see how Yeezy's Twitter, his interaction with paparazzi, his George W. Bush moment and more have helped define his career. For a brand new example, consider his controversial, bold "Famous" video.