adidas is the Award Winning Creator Brand

 

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Introducing a new film by adidas Originals: ‘Original is Never Finished’

We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original. 

 The Adidas Originals “Original Is Never Finished” campaign took home the Grand Prix for the Entertainment for Music Award at the 2017 Cannes Lions International Festival of Creativity. In the ad, athletes, stars and models take part in a reworked, modern take on Frank Sinatra’s “My Way,” while vivid visuals transcend from one scene to the next. Rival sportswear company Nike was also in the running for its “We the People” campaign, featuring a touching “new national anthem” performed by Chance the Rapper, but Adidas’ originality (pun intended) eventually came out on top.

Created by Johannes Leonardo and directed by Terence Neal of the innovative RSA Films, the spot includes cameos from the likes of rapper Snoop Dogg, artist Petra Collins and NBA veteran Kareem Abdul-Jabbar in addition to emerging faces such as the Lakers’ Brandon Ingram. In the campaign, the overarching concept of originality as an evolving process was at the forefront, from Collins’ contemporary take on Botticelli’s “Birth of Venus” to Snoop Dogg’s reimagining of his classic “Doggystyle” album cover.