- adidas’ community of global runners harnessed the energy of the city during a night run packed with unpredictable surprises
Berlin, May 20th 2017: Last
night adidas Running’s worldwide community of runners took part in a
street running event in Berlin to celebrate the PureBOOST DPR. Global
media, influencers, adidas Runners community, running crews, elite
athletes and the Speed Squad came together to take on the city streets
at night and experience the performance running silhouette.
The
event was designed to champion those who adidas describe as ‘street
artists’ - runners who explore the unexplored parts of the city, taking
on the unpredictability of the urban landscape with each stride. Runners
from around the world were challenged to experience this raw,
unfiltered running style for themselves.
After a street art exhibition, guests HIT THIS GROUND RUNNING
and conquered a 6km run through Berlin, tackling ‘DPR moments’ -
obstacles and distractions including streetlights, traffic, sharp
corners, speeding bikers, and more. With ease thanks to the new agile
and adaptive design features of the PureBOOST DPR inlcuding an 8mm
heel-to-toe offset for a natural and adaptive BOOST experience, and a
wider forefoot which provides a more stable platform for pivotal
transitions when running around corners or over varied and unpredictable
surfaces in the city.
For the first time,
adidas invited their elite track and field athletes from South Africa,
the USA, The Bahamas and Australia including Wayde Van Niekerk (South Africa), Akani Simbine (South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas) and Sally Pearson (Australia)
to join the experience and race against guests during a surprise 100m
‘sprint zone’. The event culminated in a Block Party celebration at
adidas Runbase where guests enjoyed live music from DJ Batman and
Ahzumjot as well as food, drinks and more opportunities to test the
shoe.
Philipp Schapitz, Director Communications
adidas Running said, “The PureBOOST DPR event celebrated street running
creators - those who know their city better than anybody else and are
not afraid of exploring it. It was amazing to bring together our
communities, as well as our athletes and empower them all to feel the
pulse of the city.”
Wayde Van Niekerk, Olympic
gold medalist and World Record Holder added, “It was a unique and
special experience for me to leave the track and take to the streets, at
night, to race against some of adidas’ fastest community runners.”
The adidas PureBOOST DPR is available now at adidas.com/PureBOOST. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST DPR.
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