If you're a sneaker head then you know something about today being AIR MAX DAY for the Ekin Brand. Well if you're an adiHead you're basically like "Annnnnnnnnd what?"

Well the Brand with 3 Stripes has fired a warning shot. I'm not sure where this billboard is posted. adiAficianado and Run DMC tour DJ SHAKE posted the above pic with the caption "Shots fired"

 Then DJ MARS posted the pic below... Oh my OOOOO!!!

What do you think? Is adidas playing with fire? Too little too late?
Tell us in the comment section below!