Strictly Business - adidas Drops NBA Bid

Spotted at PBJ

"The German company has dropped its bid to extend its apparel contract with the league and instead will focus on developing new products, endorsing more amateur teams and doubling its roster of NBA players.

The company, which has its North American headquarters and basketball division in Portland, has been the league's apparel partner since it signed an 11-year deal in 2006 for a reported $400 million. The company has been in talks with the NBA about an extension since 2012 but this month decided to walk away."

With Under Armour passing the Brand with Three Stripes for the second spot in North America sales behind Ekin it will be interesting to see the adidas strategy unfold and how the Brand will reclaim dominance in the NBA...