adidas Group Sells Rockport...


Spotted at Footwear News

After months of speculation the adidas Group officially announced that it will divest it's portfolio of brown shoe staple Rockport to Berkshire Partners and New Balance Holdings for an estimated $280M

Says adidas CEO Herbert Hainer  “Our focus is clearly on sport and operating a brand portfolio with a clear agenda to unleash potential of athletes and inspire consumers to live active lives,”

The adidas Group owns Reebok, Taylormade and Mitchell and Ness
Read the full story HERE

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