"adidas Originals celebrated the launch of the Spring / Summer 2011 adidas Originals Collection at Point Ephemere in Paris. The place was fully refurbished for the event. adidas Originals offered the opportunity to many journalists, bloggers and adidas friends to discover Mega, ST and Blue collections. Animated by various animations during the evening, the event ended up with a concert by Beat Assaillant for the guest's enjoyment"
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